Today is a day to celebrate all of the wonderful redheads out there in the world.
January 12 marks the 11th International Kiss A Ginger Day, which was first set up in 2009 by Derek Forgie.
The occasion was established on Facebook as a response to a rather aggressive event known as Kick A Ginger Day.
Thankfully, Kick A Ginger Day was rightfully prohibited in America back in 2016, while Kiss A Ginger Day only continues to grow in popularity.
The hashtag #KissAGingerDay has been trending on social media all morning, with many people sharing photos of their favourite flame-haired people and encouraging their followers to show some love.
“Today is Kiss A Ginger Day, give a sweet smooch to that fabulous ginger in your life,” wrote one person.
Another shared a photo of her and her boyfriend, saying: “Every day is Kiss A Ginger Day for me.”
“Happy #KissAGingerDay , redheads! Remember to always ask for permission. Enjoy the day,” added someone else.
Others chose to mark the occasion in a very different way, instead posting pictures of their ginger pets.
Despite all this, it seems redheads don’t really need their own day to nab a kiss.
The study found that one in five young redheads admitted they have enjoyed more female attention since the Shape of You singer shot to fame
A spokeswoman for casumo.com, which commissioned the study, said: “It’s unsurprising redheads attract more attention than in previous years.
“When it comes to gingers, the brighter the better.”
Researchers also sent out a poll to determine who the most attractive gingers were.
Unsurprisingly Prince Harry came out on top, followed by Ewan McGregor and Damien Lewis.